Dwight School Dubai: A Digital revamp focused on experience, engagement, and empowerment

Renowned for its innovative approach to education and commitment to nurturing every student’s ‘spark of genius’, Dwight School Dubai is a leading IB World School recognised for academic excellence and global-minded learning As part of a renowned global family of schools with campuses in New York, London, Seoul, Shanghai, and beyond.

www.dwight.ae

Websit Design Agecny for Schools in Dubai

Dwight School Dubai’s website no longer reflected the school's global reputation or standard of excellence. The site's outdated design led to a poor user experience.

Partnering with Dwight School Dubai for many years, Formulate Creative had already supported them with the development of their brand indentiy and digital strategy. This foundation of trust support led the school back to Formulate Creative for full digital revamp from redesign to rebuild, in order to align their site with the reputation of quality and innovation the school is known for.

We conducted a thorough evaluation of the overall current user journey to identify the key areas of improvement. The team then restructured the site and refined the content to ensure a more efficient and intuitive user experience.

To ensure longevity and maintain the standard they set, we implemented a user-friendly page builder. This tool enhances functionality and empowers the marketing team to be able to keep the site dynamic and current.

The result was a modern platform, focused on user experience that reflects the school’s culture of innovation by supporting continued growth.

The project involved:

Planning
Wireframing
Copywriting
Flat designs
Development
Testing
Optimisation

Formulate – your website design partners in Dubai

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